You don’t have any Active Subscription.

Subscribed with another email? Logout and Login with that one.

Account subscription benefits alongside Premium Stories, Editorials, Opinions and more. Unlock these with Subscription

Additional Subscription Benefits

Need help with your subscription?

The View From India Looking at World Affairs from the Indian perspective.

First Day First Show News and reviews from the world of cinema and streaming.

Today's Cache Your download of the top 5 technology stories of the day.

Science For All The weekly newsletter from science writers takes the jargon out of science and puts the fun in!

Data Point Decoding the headlines with facts, figures, and numbers

THEdge At the cutting edge of education and careers

Health Matters Ramya Kannan writes to you on getting to good health, and staying there

Gender Agenda Stories from beyond the binary.

On Books Books of the week, reviews, excerpts, new titles and features.

Published - August 22, 2026 11:27 pm IST - KOCHI

Kudumbasree Onam stall at Maradu on Saturday. | Photo Credit: THULASI KAKKAT

The Ernakulam District Kudumbashree Mission is organising around 250 Onam fairs targeting a sales turnover of ₹4 crore.

The stalls set up across the district offer an eclectic blend of products ranging from pickles and snacks to vegetables and flowers. Marketed under the campaign ‘Onam with Kudumbashree’ targets to offer a range of unadulterated and quality products to the public.

“The products are priced reasonably. Locally made products always have a crowd of dedicated buyers. Apart from these fairs, customers can buy Kudumbashree’s Onam products via the app Pocketmart. We are expecting sales to the tune of ₹4 crore this year. The Ernakulam unit has been consistently doing well with our Onam fairs,” said Rajeena T.M., coordinator, Kudumbashree District Mission.

“During last Onam, the Kudumbashree registered a sales turnover of ₹3.59 crore. Our units have also received several pre-bookings for Onasadya,” she added.

Jincy Sunil, who is part of the unit in the Kottappady Community Development Society (CDS), is pinning her hopes on food harvest, offering over five varieties of vegetables and marigold flowers. “The response from the public has been good, as they prefer our pesticide-free products,” she said.

Jincy Shaji of Neeleshwaram panchayat said that for the past six years, Onam fairs had been running successfully in the panchayat. She remains hopeful of a bumper sale this time as well.

However, the erratic weather has proven a challenge, with production in some regions sustaining more damage this year when compared to the the previous year, said Ms. Rajeena. Under the ‘Onakkani’ initiative, as many as 1,712 joint liability groups (JLGs) are engaged in cultivation across 1,318 acres. Owing to heavy rainfall, approximately 111.23 acres of cultivated area have been damaged. Meanwhile, under the ‘Nirapolima’ initiative, a total of 242 JLGs are engaged in cultivation across 93 acres, she added.

Heavy rainfall damaged approximately 9.25 acres of cultivated area. “Heavy rainfall has affected a total cultivated area of approximately 120.48 acres under the Onakkani and Nirapolima initiatives,” Ms. Rejeena noted.

Published - August 22, 2026 11:27 pm IST

Terms & conditions  |  Institutional Subscriber

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.