Urban Company has filed a defamation and product disparagement suit against Kent RO Systems in the Delhi High Court, alleging that advertisements and social media campaigns targeting its Native water purifiers contained false and misleading claims.

According to Urban Company's regulatory filing, the company filed the suit on August 11, 2026, over advertisements concerning its Native M0, M1, M2, M1 Pro and M2 Pro water purifiers.

The dispute centres on Urban Company's claims that these models offer a two-year filter life and two-year no-servicing feature.

Urban Company alleged that Kent's advertising campaign, including content promoted through influencers, described the features as a "marketing gimmick" and portrayed the use of Native purifiers as "unsafe" and "risky" for consumers.

The matter was heard by the Delhi High Court on August 12 before Justice A J Bhambhani.

During the hearing, Kent undertook to remove the advertisements and social media content that were the subject of Urban Company's lawsuit, according to the court order.

Kent also agreed not to publish or promote other advertisements making the same or similar claims about water purifiers offering a two-year filter life or two-year no-servicing feature if such content disparaged Urban Company.

The court directed Kent to remove the disputed advertisements and social media posts within 15 days of August 12.

The court's order recorded Kent's undertaking but did not determine whether Urban Company's two-year filter or no-servicing claims were correct, or decide the underlying allegations, according to the information provided.

Kent has been given 30 days to file its written statement, with the matter listed for completion of pleadings on November 17.

The latest dispute is part of a broader legal battle between the two companies involving advertising, patents and the sale of their water purifiers.

In May, Kent had initiated a separate case alleging that three Urban Company advertisements disparaged its products, according to A report. Urban Company subsequently agreed not to publish one of the advertisements in its existing form and to modify scenes challenged by Kent.

Kent has also filed a patent infringement suit against Urban Company, while Urban Company has filed a counterclaim challenging Kent's patent.

Separately, Urban Company has sued Kent over the alleged removal of its Native purifiers from e-commerce platforms. In January 2025, the company told the court that communications allegedly sent on Kent's behalf had resulted in the products being delisted and caused it losses.

Those cases remain pending, according to Urban Company's regulatory filing.

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